Online viewing tip. Four-Eyed Monsters invite.

This is really rather amazing in a variety of ways. It is, basically, an ad that tells you, teaches you how to help it propagate itself; it's viral marketing squared, a hack with a vital social engineering component. Fortunately, it's also for a "product," a true indie from Susan Buice and Arin Crumley, whose struggle to score a distributor and subsequent segue into plans for self-distribution have already been the subject of extensive press coverage, ranging from indieWIRE to the New York Times, is one we don't mind at all helping to get word out about. Besides all those levels of sheer meta to peel away and consider, the invite - which I came across via Cynthia Rockwell's Wild Sound, by the way - offers other self-distributors an array of helpful tips (throw a party!) to choose from.

Buffalo, NY - Market Arcade Film & Arts Centre

Wednesday June 28th @ 5:30 pm | Thursday June 29th @ 5:30 pm
Wednesday June 28th @ 7:30 pm | Thursday June 29th @ 7:30 pm
Wednesday June 28th @ 9:30 pm | Thursday June 29th @ 9:30 pm
Print B&W flier | Directions | Who is attending
Trailer | Video Podcast

Posted by dwhudson at June 25, 2006 3:44 PM