November 5, 2003
Talk about the weather.
I see, by way of Movie City News, that the site for Roland Emmerich's The Day After Tomorrow is up. The trailer promises more of what we've come to expect from Emmerich, a 70s-era disaster movie sensibility dressed up in 21st century CGI. In June 2002, when I first heard about this one, I wrote:
But the ways Emmerich's movies have jibed with the post-9/11 world have been particularly disturbing because those movies wear the absurdity of their premises and spectacles on their sleeves. They swagger and shout: This is escapist entertainment at its best because its just too plain crazy to ever actually happen.... So imagine the cognitive dissonance with which anyone seriously concerned about global warming is going to greet news that Emmerich and Murdoch are teaming up again to get The Day After Tomorrow in theaters by the summer of 2003 [which is what they originally had in mind; now the scheduled release date is Memorial Day, 2004]. The team is promising hurricanes, earthquakes, tornadoes and the onset of the next Ice Age. As Bart Simpson would say, Coooool.
It's impossible, of course, to know what the movie's bottom line is going to be, but it sure doesn't hurt to hazard a guess. Let's see, how about: Global warming is bad. It causes hurricanes, earthquakes, tornadoes and could very well hail the onset of the next Ice Age. Is this going to be a movie you want on your side? That question's harder to answer.
Ultimately, I decide, "We'll take it." But not without reservations. In the meantime, follow the planet's real-life disaster via the Viridian Design Movement and get your ire worked up with the films on a list Craig Phillips has compiled and annotated at GreenCine.
Short shorts:
Posted by dwhudson at November 5, 2003 7:01 AM
One thing we forget pre-9/11: The iconic image. What self-respecting moviegoer didn't want to see the White House blown up by aliens in a movie? Emmerich's doing the exact same thing he did with Independence Day. Give the audience a trailer with shocking images for a blockbuster they'll want to see -- well in advance of release date. Although this time around the absurd sensationalism does hit close to home. Because today's audiences not only are more afraid, but are so masochistic about it that they'll sanction almost anything involving horror. So it seems that the last laugh's on Emmerich.
Posted by: Ed at November 5, 2003 7:24 AM







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